Round two of the Spirit of Tea Tour
We’ve partnered with our friends at Spirit Tea once again for the Spirit of Tea Tour. This time we’re hitting up Texas, North Carolina and New York City with the goal of teaching tea lovers how to brew that perfect cup. With the tea industry predicted to grow by 5.7% year-on-year until 2025, there is an increasing demand for specialty offerings and customers expect a beverage that’s every bit as considered as the specialty coffee they’re familiar with.
As tea experts know, serving the best tasting tea is about more than just good tea leaves; it’s a process that needs care and attention. The Spirit of Tea Tour will provide a brief lesson, following by interactive, hands-on seminars on how to accurately dial-in your tea, and a tea tasting exercise. The work-shops will be led by Spirit Tea co-founders Taylor Cowan and Jordan Scherer, who have extensive experience developing educational programs around tea.
Spirit Tea will demonstrate using a wide variety of seasonal teas, all brewed on the Marco MIX multi-temperature boiler. The Marco MIX boiler is an innovation for tea service because it provides three temperatures and three volumes on demand, from the same boiler, within 1° accuracy.

The seminars will include:
- Chemistry of the Tea Leaf: Primary chemical compounds of the tea leaf and their role in flavor.
- How to Dial-In Tea: How to unlock tastes from your tea.
- Barista Best Practices: Making your tea workflow intentional and presentable.
- Seasonal Teas & Their Importance: A tasting highlighting a broad range of terrors and varieties.
Then, once the workshops are complete, a Matcha Latte Art Throwdown will take place where Baristas will put their latte art skills to the test, although with the twist of using Matcha instead of Espresso.
These events are free and no registration is necessary, check out the schedule below:
DALLAS
Edison Coffee – Flower Mound
310 Parker Square
Flower Mound, TX 75028
February 21 @ 6:00 pm: Tea Dialing-In Workshop
Cultivar Coffee – Oak Cliff
313 W. Jefferson Blvd.
Oak Cliff, TX 75208
February 22 @ 6:45 pm: Matcha Latte Throwdown
DURHAM / CHARLOTTE
Counter Culture
812 Mallard Ave
Durham, NC 27701
February 27 @ 2:00 pm: Tea Dialing-In Workshop
Not Just Coffee – Dilworth
2230 Park Road, Suite 102
Charlotte, NC 28203
March 1 @ 6:45 pm: Matcha Latte Throwdown
NEW YORK CITY
Everyman Espresso – Park Slope
162 5th Ave
Brooklyn, NY 11217
March 14 @ 11:00 am: Tea Dialing-In Workshop
Joe – Pro Shop + HQ
131 W. 21st St
New York City, NY 10011
March 15 @ 6:45 pm: Matcha Latte Throwdown

