POUR’D from Marco Beverage – Efficient & Consistent Cold Brew for Offices
Office managers are increasingly turning to cold brew coffee as a key amenity designed to welcome employees back to work. This request can leave an operator scrambling for an answer. Fortunately, POUR’D is the solution.
Based in the Seattle area, Arthur Siller, SVP of Operations & Business Development at Evergreen Refreshments, is upbeat about the direction of the local workforce population. “We have seen a large group of our locations return to work, which is excellent. Some are taking longer than we’d like, but the numbers are improving.”
Siller observed that because employers want the coffee service area to be a destination, an enticement to get employees to return to the office, he sees a trend toward the importance of broadening product offerings, a focus on bean to cup units, an increasing demand for sparkling water and more interest in cold brew coffee. “What used to be a nice to have item, is now a must have item,” he said.
“POUR’D sends a message that says, ‘We are committed to design, function and technology that will elevate your workplace amenity program.’ That is exactly what many office managers are looking for today,” said Matt Dudley, North American Sales Director at Marco Beverage Systems.
“POUR’D, our cold brew system that utilizes BBB (bag-in-box) concentrate or RTD (ready-to-drink) cold brew, rolled out in mid-2021 and is really starting to gain traction as operators begin to understand how POUR’D makes it so easy to get into the cold brew business,” Dudley noted. “Increasingly, operators are turning to us to meet the surging demand for cold brew in the office because we have eliminated the biggest pain point: kegs.”
“In the office category, the logistics around cold brew, the amount of cold storage space that it takes to use kegs, the amount of space that it takes on a delivery truck for kegs – there are just so many advantages for operators to go with a BBB system, as opposed to using kegs for cold brew,” Dudley said.
Making the BIB concept even more attractive is the collaboration between Marco Beverage Systems and big-name roasters like the iconic La Colombe brand. “Our bag-in-box is the same product that we actually use in our cafés,” said La Colombe’s Chris Kenny. “We’re one of the fastest-growing names in cold brew and the bag-in-box system has allowed us to deliver a quality experience in a huge variety of locations. Marco’s POUR’D font is a perfect fit in offices for our cold brew in this format.”
POUR’D can be used to optimize space for maximum output and efficiency in a busy site. This innovative system can dispense a shot of concentrate for mochas, frappes and lattes, cold brew from concentrate and hot water for tea or Americanos. Total menu flexibility all from a single font.
“This is such a simple solution for operators – no kegs, eco-friendly, shelf stable, with excellent profit margin potential. Plus, the look of the system sets POUR’D completely apart,” Dudley added. “Any operator who is feeling the stress of suddenly having to launch a cold brew program can now relax and deliver a quality solution that will leave that amenity hungry client totally satisfied.”
For more info, contact sales@marco.ie or for US customers, ussales@marco.ie