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THE FUTURE OF THE COFFEE INDUSTRY?


Following the Uberproject’s progress and the interest therein always brings me back to people enthusiastic about coffee for coffee’s sake and learning about this black stuff.

These enthusiasts are generally those who have no angle other than the pursuit of knowledge as they have no clear commercial agenda.

My own immersion into this world of nerdy coffee heads can be traced back to my visit to the WBC in Seattle 2005 and more pointedly when I helped run the inaugural SCAE European Team Coffee Challenge (ETCC) in Dublin in 2006.

This is a little film made of that event and it is interesting to see a few national and world barista champs rearing their heads before their ascendancy to world domination.